What could go wrong?

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It's easy to forget about microcopy. It's itty bitty, and often pretty boring.

 

But these tiny words have huge impact. Confusing forms, instructions and sign-ins are one of the biggest barriers to customer conversion on websites and apps. 

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Microcopy also offers a great opportunity to communicate your brand's personality.

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So don't let that microcopy fall down the side of the sofa – hand it over to us instead.

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Why we're your guys

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We understand what users need

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We've had firsthand experience in coordinating user research for apps. This has shown us what people want from their user experience - and the pressure point that put them off.

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We know how to channel your voice

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Your distinct tone of voice doesn't have to end at the sign-up sheet. We can keep it flowing throughout your microcopy, making every part of your site or app 100% unique to you and your brand.

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We are experienced app copywriters

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Alice earned her stripes as a copywriter while working for a heavily funded social media app, where empathy , common sense and a sharp turn of phrase were essential skills. Since then we've helped numerous brands to inject personality into the copy that users of their site or app interact with the most. 

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To find out more, check out our dedicated UX writing website, The UX Writing Company. 

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